ABOUT THE PROJECT

The main idea behind the Wildlifelines logo was a stamp mark to represent a ‘seal of approval’ from the animal kingdom. The style of the logo was replicated into a number of forms, which could vary without losing brand recognition.

Wildlifelines has one clear mission: “Communicate the basic survival needs of all wildlife, wild heartlands and people, so we can strike a living balance for the future.”

Their goal is to illustrate how modern lifestyles have direct consequences for wild animals. Through showing the links between the survival stories of endangered species to products we use in our daily lives Wildlifelines tries to inform and mobilise people to action by providing alternatives and options.

The Wildlifelines Foundation is a nature conservation project hand crafted by people dedicated to Wildlife of all shapes, sizes and temperament. Its active campaign communicates its message through a broad range of tailor made tools including public service announcements, media, IT, documentary films and educational information packages.

In a positive manner Wildlifelines brings nature conservation into people’s daily lives, to inform and inspire, and provide practical tools to take action to help save our planets remaining wild creatures & habitats.